Should streaming services lower prices to retain subscribers?

Context

Streaming services have become a major entertainment expense for households, with platforms like Netflix, Disney+, and others raising prices repeatedly over the past five years to fund content production and offset subscriber losses. As cost-of-living pressures mount, consumers face a choice between paying higher subscription fees or canceling services, forcing companies to balance revenue growth against customer retention. The debate centers on whether lower prices would attract and keep more subscribers, or whether services should instead focus on bundling, ad-supported tiers, and content quality to justify current pricing.